So here's the deal. There's this thing called "social media". All them youngins' are going gaga over this thing. Basically, they're places you go to socialize with people online. And as I see it, it's the best way to network in the digital age. Forget all those sham articles saying that it's not necessary. It's mandatory. I learned it the hard way by being a stubborn, narrow-minded buffoon. You need it. N-E-E-D it. N-eeeeeeeed it. I'm so far behind on the trend, that I'm in a digital crevice.
Therefore, I believe that it needs to be taught early. No use fighting something that's so widespread. Pretty much all companies are using it and making connections with clients, fans, and stakeholders. There's many reason why everyone needs an account on all platforms.
I'm gonna speak using design companies as a context.
1. Most companies use it. It's a great way to have them notice you. Follow, post media, and try to make a lasting impression on them.
2. Job postings often hit these platform first, because fans of the company generally make good employees. They know the brand, the type of product and service they do, and have similar tastes.
3. Get updated news on new products, concepts, and stuffs. This is great for those aiming for more journalistic work. It's good for increasing traffic to blogs and sites. The general audience will more more likely read your entry first.
4. Following a company opens up other companies that you may not have known before, but does stuff you like. This is a win-win situation for both you, the follower and the companies.
5. Meet like-minded people. This may open new doors.
Now, this is the second point I want to make: universities should push students to start doing these stuff early. The earlier the better. Because voice is important for a person. And a person without a voice is hardly a person at all. It's crucial for post-secondary institutions to help their students mature into a free-thinking and self-reflecting individual. This is what'll help drive creativity.
People need to build something objective before they can think and do something subjective. Like doing realism before loosening to abstraction.
So what I'm saying is that every school, department, and even class year should have a social media account of some type that connects directly to the students.